TY  - BOOK
AU  - Barab, Roger J.
AU  - Galka, Robert J.
TI  - Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
SN  - 9781138919525
U1  - 658.812 
PY  - 2017///
CY  - New York
PB  - Routledge
N1  - Include Notes and Index
ER  -