McDonald, Malcolm <br/><br/>
Marketing: A Complete Guide 

 - New York;  Palgrave Macmillan,  2003 
 - xxv, 556p.: ill.; 23 cm  
<br/><br/> Include Index 
<br/><br/><label>ISBN: </label>0-333-99437-X 
<br/><br/><label>Dewey Class. No.: </label>658.8