TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary & Balasubramanian, Sridhar
TI  - Principles of Marketing
SN  - 978-1-292-44936-4
U1  - 658.8 
PY  - 2024///
CY  - Harlow
PB  - Pearson Education
ER  -