TY  - BOOK
AU  - Service Marketing
AU  - Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D. & Mende Martin
TI  - Service Marketing: Integrating Customer Focus ACross the Firm
SN  - 978-1-266-28715-2
U1  - 658.8 
PY  - 2024///
CY  - New York
PB  - McGrawHill
ER  -