Rodger, Leslie William  ed. <br/><br/>
Marketing concepts and strategies in the next decade 

 - London:  Cassell, Associated Business Programmes  1973 
 - 248p., ills.; 24cm 
<br/><br/> tables, Bibliography 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8ROD