Kotler, Philip <br/><br/>
Marketing Management 

 - 7th ed. 
 - New Delhi:  Prentice Hall of India,  1992 
 - xxvi, 756p.  : ill.; 28cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0876926847 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8