TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane 
TI  - Marketing Management
SN  - 0131457578
U1  - 658.8  
PY  - 2006///
CY  - Upper Saddle River
PB  - Pearson/Prentice Hall
KW  - Marketing - Management
N1  - Includes Bibliographical Reference and Index
ER  -