Winer, Russell S. <br/><br/>
Marketing Management 

 - New York:  Pearson/Prentice Hall  2004 
 - xxv, 483 p.   : ill. ; 28cm. 
<br/><br/> Includes Bibliographical References and Index 
<br/><br/><label>ISBN: </label>0131228013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management
<br/><br/><label>Dewey Class. No.: </label>658.8