TY  - BOOK
AU  - Winer, Russell S.
TI  - Marketing Management
SN  - 0131228013
U1  - 658.8  
PY  - 2004///
CY  - New York
PB  - Pearson/Prentice Hall
KW  - Marketing - management
N1  - Includes Bibliographical References and Index
ER  -