Hooley Graham <br/><br/>
Marketing Strategy and Competitive Positioning 

 - 3rd ed. 
 - Harlow:  Financial Times/Prentice Hall,  2004 
 - xxiv, 622p.:    ill.; 23cm. 
<br/><br/> Includes Bibliographical References and Index 
<br/><br/><label>ISBN: </label>0 273 65516 7 
<br/><br/><label>Dewey Class. No.: </label>658.802