Ramaswamy .V. S. <br/><br/>
Marketing Management: Planning, implementation and Control 

 - Delhi:  Macmillan India,  2002 
 - xxx, 748 p.:   ill.; 28cm 
<br/><br/> Includes Bibliographical References and Index 
<br/><br/><label>ISBN: </label>0 333 93719 8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management
<br/><br/><label>Dewey Class. No.: </label>658.8