Kotler, Philip <br/><br/>
Marketing Management 

 - 4th ed. 
 - Englewood Cliffs:  Prentice Hall  1980 
 - xi, 722 p.  : ill.; 28cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0 13 557975 9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT