Tull, Donald. S <br/><br/>
Marketing Research: Measurement and Method 

 - New Delhi:  Prentice-Hall,  1993 
 - xviii, 908 p.   :ill. ; 24cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>8120309618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83