Saxena, Rajan <br/><br/>
Marketing Management 

 - 2nd ed. 
 - New Delhi:  Tata McGraw Hill  2002 
 - xv, 669p.:   ill.; 24cm. 
<br/><br/> Includes Bibliographical References and Index 
<br/><br/><label>ISBN: </label>0 07 047401 x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8