TY  - BOOK
AU  - Russell, Thomas J
AU  - W Ronald Lane
TI  - Advertising Procedure
SN  - 013042577x
U1  - 659.1 
PY  - 0000///Prentice-Hall
CY  - Englewood Cliffs N.J
PB  - 2002
KW  - Advertising
N1  - Includes Bibliographical References and Index
ER  -