| 000 | 00628nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220817140152.0 | ||
| 008 | 220817b |||||||| |||| 00| 0 eng d | ||
| 020 | _a81 317 5689 8 | ||
| 040 | _cIFM Library | ||
| 082 | _a658.827 | ||
| 100 |
_aKeller, Kevin Lane, _97996 |
||
| 245 | _aStrategic Brand Management: Building, Measuring, and Managing Brand Equity | ||
| 250 | _a3rd ed. | ||
| 260 |
_aDelhi _bPearson _c2011 |
||
| 300 |
_axxiii, 695p.: _bill.; 26cm. |
||
| 500 | _aIncludes Index | ||
| 650 |
_aBrand management _96590 |
||
| 700 |
_a Parameswaran, M.G and Jacob, Isaac _96789 |
||
| 942 |
_cBK _2ddc _n0 |
||
| 999 |
_c11968 _d11968 |
||