000 00416cam a2200157 4500
020 _a0155551124
082 0 0 _a658.8 BOY
100 1 _aBoyd, Harper W.
245 0 0 _aMarketing management
260 _aNew York,
_bHarcourt Brace Jovanovich
_c[1972]
300 _axii, 618 p.
_billus.
490 0 _aThe Harbrace series in business and economics
650 0 _aMarketing
700 1 _aMassy, William F.,
942 _cBK
999 _c16756
_d16756