000 00347cam a22001331 4500
082 _a658.8001 KER
100 1 _aKernan, Jerome B.,
245 1 0 _aPerspectives in marketing theory,
260 _aNew York,
_bAppleton-Century-Crofts
_c[1968]
300 _axv, 462 p.
_billus.
650 0 _aMarketing.
700 1 _aSommers, Montrose S.,
942 _cBK
999 _c16938
_d16938