000 00353nam a22001457a 4500
020 _a002426590x
082 _a658.8 MOD
245 _aModern marketing thought
250 _a3rd ed
260 _aNew York
_bMacmillan Publishing Co.,Inc.
_c1975
300 _axiii,525pg
_bill;22cm
500 _ainclude index
700 _aJ.HOWARD WESTING
942 _cBK
999 _c17014
_d17014