000 | 00577nam a2200193Ia 4500 | ||
---|---|---|---|
020 | _a9780070700994 | ||
082 | _a658.8 ZEI | ||
100 |
_aZeithaml, Valarie A.[et all] _96561 |
||
245 | _aServices Marketing: Integrating Customer Focus Across the Firm | ||
250 | _a5th ed. | ||
260 | _aNew Delhi: | ||
260 | _bTata McGraw Hill, | ||
260 | _c2011 | ||
300 |
_axxvii,763p. _b:ill.;24cm. |
||
500 | _aIncludes bibliographical references and index. | ||
650 |
_aServices Marketing _96562 |
||
700 |
_aMary Jo Bitner, Dwayne Gremler, Ajay Pandit _91813 |
||
942 | _cBK | ||
999 |
_c21376 _d21376 |