000 00577nam a2200193Ia 4500
020 _a9780070700994
082 _a658.8 ZEI
100 _aZeithaml, Valarie A.[et all]
_96561
245 _aServices Marketing: Integrating Customer Focus Across the Firm
250 _a5th ed.
260 _aNew Delhi:
260 _bTata McGraw Hill,
260 _c2011
300 _axxvii,763p.
_b:ill.;24cm.
500 _aIncludes bibliographical references and index.
650 _aServices Marketing
_96562
700 _aMary Jo Bitner, Dwayne Gremler, Ajay Pandit
_91813
942 _cBK
999 _c21376
_d21376