000			01938nam a22001937a 4500
005			20251001141258.0
008			230703b |||||||| |||| 00| 0 eng d
020			_a978-1-292-40282-6
082			_a338.04
100			_aBarringer, Bruce R.
245			_aEntrepreneurship: Successfully Launching New Ventures
250			_a (Updated) 6th ed
260			_aHarlow: _bPearson, _c2022
300			_a618p.: _bill.; 27cm
500			_aTABLE OF CONTENTS:
505			_aPART 1 Decision to Become an Entrepreneur 27 CHAPTER 1 Introduction to Entrepreneurship 29 Opening Profile—SUPERJAM: The Classic Entrepreneurial Story 29 Introduction to Entrepreneurship 31 What Is Entrepreneurship and Why Is It Important? 32 Why Do People Become Entrepreneurs? 33 Be Their Own Boss 33 Pursue Their Own Ideas 34 Pursue Financial Rewards 35 Characteristics of Successful Entrepreneurs 35 Passion for the Business 36 Product/Customer Focus 38 WHAT WENT WRONG? Prim: How a Lack of Passion and Resolve Can Kill a Business 39 Tenacity Despite Failure 40 Execution Intelligence 40 Common Myths About Entrepreneurs 41 SAVVY ENTREPRENEURIAL FIRM: Start-Up Incubators and Accelerators: A Smart Way of Gaining Access to Mentors, Partners, Investors, and Other Critical Start-up Resources 42 Myth 1: Entrepreneurs Are Born, Not Made 43 Myth 2: Entrepreneurs Are Gamblers 43 Myth 3: Entrepreneurs Are Motivated Primarily by Money 44 Myth 4: Entrepreneurs Should Be Young and Energetic 44 Myth 5: Entrepreneurs Love the Spotlight 45 Types of Start-Up Firms 45 PARTNERING FOR SUCCESS: Partnering with College Students via Campus Ambassador and Campus Rep Programs 46 Changing Demographics of Entrepreneurs 47 Women Entrepreneurs 47 Minority Entrepreneurs 48 Senior Entrepreneurs 48 Millennial Entrepreneurs 49 The Positive Effects of Entrepreneurship and Entrepreneurial Firms 49
700			_aIreland, R. Duane
942			_2ddc _cBK _n0
999			_c21798 _d21798