000 00467nam a2200181Ia 4500
020 _a03953169960
082 _a658.8 FER
100 _aFerrell, O.C
_95152
245 _aFundamentals of Marketing
260 _aBoston:
260 _bHoughton Mifflin company
260 _c1982
300 _axx, 545 p
_b. :ill. ; 24cm.
500 _aIncludes bibliographical references and index
650 _aMarketing
_9207
700 _a.Pride, William M.
_96192
942 _cBK
999 _c3473
_d3473