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Marketing Communications: Engagement. Strategies and Practices

Fill, C

Marketing Communications: Engagement. Strategies and Practices - 4th ed. - Harlow: Pearson education LTD 2006 - xxxiii, 911p.: ill.; 27cm.

Includes Index

ISBN: 9780273687726

Subjects--Topical Terms:
Marketing Communications

Dewey Class. No.: 659.1019

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