Service Management and Marketing : Customer Management in Service Competition
Gronroos,Christian
Service Management and Marketing : Customer Management in Service Competition - 3rd ed. - England John Wiley & Sons 2007 - vii, 483 p. : ill. ; 23 cm
Includes Bibliographical Reference and Index
9780470028629
Service industries -- MarketingCustomer Services
658.8
Service Management and Marketing : Customer Management in Service Competition - 3rd ed. - England John Wiley & Sons 2007 - vii, 483 p. : ill. ; 23 cm
Includes Bibliographical Reference and Index
9780470028629
Service industries -- MarketingCustomer Services
658.8