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The infinite asset

HILL, SamLEDERER,Chris

The infinite asset - Boston: Harvard Bussiness School Press 2001 - xii, 238p. : ill, ; 24 cm

Includes bibliographical references and index

ISBN: 1578512492

Subjects--Topical Terms:
Brand name products- managementBrand name products- management-case studies

Dewey Class. No.: 658.827 HILL

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