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Advertising management /

Aaker, David A.

Advertising management / - Englewood Cliffs, N.J. : Prentice-Hall, [1975] - xvi, 612 p. : ill. ; - Prentice-Hall international series in management .

ISBN: 0130159743

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 AAK

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