Basic Marketing (Record no. 1265)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00342nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256036497 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 McC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, Jerome |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood: Illinois |
| Name of publisher, distributor, etc. | Richard D. Irwin |
| Date of publication, distribution, etc. | 1987 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 749 p. : ill. ; 24cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | IFM Main Campus Library | IFM Main Campus Library | Archival Collection | 09/27/2021 | Purchase | 658.8 McC | 0000007509 | 05/15/2015 | 02/19/2022 | Books |