The Brand Gap (Record no. 1587)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00483nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220817134237.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220817b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0 321 34810 9 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IFM Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Neumeier, Marty |
| 9 (RLIN) | 6810 |
| 245 #4 - TITLE STATEMENT | |
| Title | The Brand Gap |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Berkeley: |
| Name of publisher, distributor, etc. | New Riders |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 194 p. |
| Other physical details | :ill. ; 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand management |
| 9 (RLIN) | 6590 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | IFM Main Campus Library | IFM Main Campus Library | General Collection | 08/17/2022 | Purchase | 658.827 NEU | 0000017325 | 05/15/2015 | 02/19/2022 | Books | |||||
| Dewey Decimal Classification | Non-fiction | IFM Main Campus Library | IFM Main Campus Library | General Collection | 08/17/2022 | Purchase | 658.827 NEU | 0000017320 | 08/17/2022 | 02/19/2022 | Books | |||||
| Dewey Decimal Classification | Non-fiction | IFM Main Campus Library | IFM Main Campus Library | General Collection | 08/17/2022 | Purchase | 658.827 NEU | 0000017326 | 08/17/2022 | 02/19/2022 | Books |