Marketing: a contemporary analysis (Record no. 16750)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00466cam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070094772 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 BUZ |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing: a contemporary analysis |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2d ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | [1972] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 776 p. |
| Other physical details | illus. |
| 500 ## - GENERAL NOTE | |
| General note | 1964 ed. published under title: Marketing, an introductory analysis. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Buzzell, Robert D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IFM Main Campus Library | IFM Main Campus Library | MISALLOCATED | 10/04/2016 | 658.8 BUZ | 0000011104 | 10/04/2016 | 10/04/2016 | Books |