Marketing: The Uses of Advertising (Record no. 18056)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00374nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 08 006934 7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 LOW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lowndes, Douglas |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: The Uses of Advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | PERGAMON PRESS |
| Date of publication, distribution, etc. | 1969 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,140Pg |
| Other physical details | ill.;19cm |
| 500 ## - GENERAL NOTE | |
| General note | Include Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing: The Uses of Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IFM Main Campus Library | IFM Main Campus Library | MISALLOCATED | 08/10/2017 | 659.1 LOW | 0000016523 | 08/10/2017 | 08/10/2017 | Books |