Principles of Marketing (Record no. 21357)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00458nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-3101-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 6290 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi: |
| Name of publisher, distributor, etc. | Pearson/Prentice Hall |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 514 p. |
| Other physical details | :ill .;28cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographic references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 207 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gary Armstrong |
| 9 (RLIN) | 6981 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IFM Dodoma Campus Library | IFM Dodoma Campus Library | Dodoma Center | 05/15/2015 | 3 | 658.8 PRI | 0000028282 | 01/27/2020 | 01/20/2020 | 05/18/2022 | Books |