Principles of Marketing (Record no. 21729)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00530nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221111151047.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221101b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865611 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 701p.: ilI.; 27cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Bibliographical References and Index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri, Prafulla Y. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | IFM Main Campus Library | IFM Main Campus Library | Special Reserve Collection | 11/01/2022 | Purchase | 658.8 KOT | 0000023068 | 11/09/2022 | 11/01/2022 | Books | ||||
| Dewey Decimal Classification | Non-fiction | IFM Main Campus Library | IFM Main Campus Library | Special Reserve Collection | 11/01/2022 | Purchase | 658.8 KOT | 0000023070 | 11/09/2022 | 11/01/2022 | Books | ||||
| Dewey Decimal Classification | Non-fiction | IFM Mwanza Campus | IFM Mwanza Campus | Mwanza Teaching Center | 11/01/2022 | Purchase | 658.8 KOT | 0000023067 | 11/01/2022 | 11/01/2022 | Books |