IFM Opac

Strategic Brand Menagement: Building, Measuring, and Managing Brand Equity (Record no. 21871)

MARC details
000 -LEADER
fixed length control field 00511nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230815122423.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230815b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292314969
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 ## - TITLE STATEMENT
Title Strategic Brand Menagement: Building, Measuring, and Managing Brand Equity
250 ## - EDITION STATEMENT
Edition statement 5th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. England:
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent 621p.:
Other physical details ill.; 27cm.
500 ## - GENERAL NOTE
General note Include Index
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Swaminathan, Vanitha
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction IFM Main Campus Library IFM Main Campus Library General Collection 08/15/2023 Purchase   658.827 KEL 0000023750 08/15/2023 08/15/2023 Books