Principles of Marketing (Record no. 22139)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00365nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-1-292-44936-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 19th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow: |
| Name of publisher | Pearson Education, |
| Year of publication | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 768p.: ill.; 28cm |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary & Balasubramanian, Sridhar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Fiction | IFM Main Campus Library | IFM Main Campus Library | Work Room processing | 01/13/2026 | Purchased | 658.8 KOT | 0000030309 | 01/13/2026 | Books | ||||
| Fiction | IFM Main Campus Library | IFM Main Campus Library | Work Room processing | 01/13/2026 | Purchased | 658.8 KOT | 0000030311 | 01/13/2026 | Books | ||||
| Non-fiction | IFM Main Campus Library | IFM Main Campus Library | Work Room processing | 01/13/2026 | Purchased | 658.8 KOT | 0000030310 | 01/13/2026 | Books |