Fundamentals of Marketing (Record no. 3473)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00467nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 03953169960 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 FER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O.C |
| 9 (RLIN) | 5152 |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Houghton Mifflin company |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1982 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 545 p |
| Other physical details | . :ill. ; 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 207 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | .Pride, William M. |
| 9 (RLIN) | 6192 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
No items available.