Marketing Management: Planning, implementation and Control (Record no. 499)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00642nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220817130416.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220817b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0 333 93719 8 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IFM Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramaswamy .V. S. |
| 9 (RLIN) | 6551 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: Planning, implementation and Control |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi: |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Macmillan India, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 748 p.: |
| Other physical details | ill.; 28cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes Bibliographical References and Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - management |
| 9 (RLIN) | 2061 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Namakumari S. |
| 9 (RLIN) | 6552 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Edition | 3rd ed. |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | IFM Main Campus Library | IFM Main Campus Library | General Collection | 08/17/2022 | Purchase | 1 | 658.8 RAM | 0000017662 | 11/26/2021 | 11/22/2021 | 02/19/2022 | Books |