The 22 Immutable Laws of Branding:How to Build a Product or Service into a World-Class Brand
Material type:
TextPublication details: Nwe York Collins Business 2002Description: xvi,255p. ;ill.;25cmISBN: - 0060007737
- 658.827
| Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Books
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IFM Main Campus Library General Collection | IFM Main Campus Library | Non-fiction | 658.827 RIE (Browse shelf(Opens below)) | Available | 0000013935 |
Total holds: 0
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| 658.827 NEU The Brand Gap | 658.827 NEU The Brand Gap | 658.827 RIE Brand Management:A Theoretical and Pratical Approach | 658.827 RIE The 22 Immutable Laws of Branding:How to Build a Product or Service into a World-Class Brand | 658.827 RIE Brand Management:A Theoretical and Pratical Approach | 658.827 RIE Brand Management:A Theoretical and Pratical Approach | 658.827 TEM Advanced Brand Management:Managing Brands in a Changing World |
Includes Index