Basic marketing: concepts, decisions, and strategies

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Material type: Text

TextPublication details: Englewood Cliffs, N.J., Prentice-Hall [1971]Edition: 2d edDescription: xi, 627 p. illusISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books	IFM Main Campus Library MISALLOCATED	IFM Main Campus Library	658.8 CUN (Browse shelf(Opens below))	Available	0000011113
Books	IFM Main Campus Library MISALLOCATED	IFM Main Campus Library	658.8 CUN (Browse shelf(Opens below))	Available	0000011110
Books	IFM Main Campus Library MISALLOCATED	IFM Main Campus Library	658.8 CUN (Browse shelf(Opens below))	Available	0000011112
Books	IFM Main Campus Library MISALLOCATED	IFM Main Campus Library	658.8 CUN (Browse shelf(Opens below))	Available	0000011111

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First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions.