Marketing as a means to achieve organisational ends
Material type:
TextPublication details: United State of America University of new heven press 1988Description: xiii,232pg ill;27cmISBN: - 0936285044
- 658.8 MOR
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Books
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IFM Main Campus Library Archival Collection | IFM Main Campus Library | 658.8 MOR (Browse shelf(Opens below)) | Available | 0000007513 |
Total holds: 0
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| No cover image available | No cover image available | |||||||
| 658.8 McC Basic Marketing | 658.8 McL Marketing financial services | 658.8 MOD Modern marketing thought | 658.8 MOR Marketing as a means to achieve organisational ends | 658.8 MSA Elements of Marketing Management | 658.8 MSA Elements of Marketing Management | 658.8 NAR The Marketing Economy An Analytical Approach. |
include bibliography and index