Measuring Advertising Effectiveness

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Material type: Text

TextPublication details: New York McGRAW-HILL BOOK COMPANY 1963Description: xi,399pg Ill,;24cmSubject(s):

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Books	IFM Main Campus Library MISALLOCATED	IFM Main Campus Library	659.1 LUC (Browse shelf(Opens below))	Available		0000016705

Total holds: 0

Previous	No cover image available		No cover image available	No cover image available	No cover image available	No cover image available		Next
Previous	659.1 JEF Advertising Today	659.1 KLE Advertising Procedure	659.1 LOW Marketing: The Uses of Advertising	659.1 LUC Measuring Advertising Effectiveness	659.1 MOR Advertising and IMC:Principles & Practice	659.1 MOR Advertising and IMC:Principles & Practice	659.1 POL The Political Economy of Advertising	Next

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