TABLE OF CONTENTS:

PART 1 Decision to Become an Entrepreneur 27
CHAPTER 1 Introduction to Entrepreneurship 29
Opening Profile—SUPERJAM: The Classic Entrepreneurial Story 29
Introduction to Entrepreneurship 31
What Is Entrepreneurship and Why Is It Important? 32
Why Do People Become Entrepreneurs? 33
Be Their Own Boss 33
Pursue Their Own Ideas 34
Pursue Financial Rewards 35
Characteristics of Successful Entrepreneurs 35
Passion for the Business 36
Product/Customer Focus 38
WHAT WENT WRONG? Prim: How a Lack of Passion and Resolve Can Kill a Business 39
Tenacity Despite Failure 40
Execution Intelligence 40
Common Myths About Entrepreneurs 41
SAVVY ENTREPRENEURIAL FIRM: Start-Up Incubators
and Accelerators: A Smart Way of Gaining Access to Mentors, Partners, Investors, and Other Critical Start-up Resources 42
Myth 1: Entrepreneurs Are Born, Not Made 43
Myth 2: Entrepreneurs Are Gamblers 43
Myth 3: Entrepreneurs Are Motivated Primarily by Money 44
Myth 4: Entrepreneurs Should Be Young and Energetic 44
Myth 5: Entrepreneurs Love the Spotlight 45
Types of Start-Up Firms 45
PARTNERING FOR SUCCESS: Partnering with College Students via Campus Ambassador and Campus Rep Programs 46
Changing Demographics of Entrepreneurs 47
Women Entrepreneurs 47
Minority Entrepreneurs 48
Senior Entrepreneurs 48
Millennial Entrepreneurs 49
The Positive Effects of Entrepreneurship and Entrepreneurial Firms 49