Strategic Marketing Management
Material type:
TextPublication details: Dar es Salaam:; Tanzania Institute of Bankers; 2003Description: xv, 416p. : ill. ; 24 cmISBN: - 998 694 02 0
- 658.802 GAM
| Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Books
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IFM Main Campus Library Special Reserve Collection | IFM Main Campus Library | Non-fiction | 658.802 GAM (Browse shelf(Opens below)) | Available | 0000007531 |
Total holds: 0
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| 658.8 SER Services Marketing: Integrating Customer Focus Across The Firm | 658.8 WIR Essential of Services Marketing | 658.8002373 SOL Marketing: Real People, Real Choices | 658.802 GAM Strategic Marketing Management | 658.802 GAM Strategic Marketing Management | 658.812 BAR Customer Relationship Management: The Foundation of Contemporary Marketing Strategy | 658.812 BUT Customer Relationship Management: Concepts and Technologies |