Advertising Procedure
Material type:
TextPublication details: Englewood Cliffs N.J: Prentice-Hall 2002Edition: 15th edDescription: xviii, 619p.: ill.; 25cmISBN: - 013042577x
- 659.1
| Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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IFM Main Campus Library General Collection | IFM Main Campus Library | Non-fiction | 659.1 KLE (Browse shelf(Opens below)) | Available | 0000013208 | |||
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IFM Main Campus Library MISALLOCATED | IFM Main Campus Library | 659.1 KLE (Browse shelf(Opens below)) | Available | 0000007574 |
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| 659.1 Advertising | 659.1 AAK Advertising management / | 659.1 JEF Advertising Today | 659.1 KLE Advertising Procedure | 659.1 LOW Marketing: The Uses of Advertising | 659.1 LUC Measuring Advertising Effectiveness | 659.1 MOR Advertising and IMC:Principles & Practice |
Includes Bibliographical References and Index