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1.
Marketing Research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: ; John Wiley and Sons ; 2001
Availability: Items available for loan: IFM Main Campus Library (2)Call number: 658.83 AAK, ...

2.
Marketing Research by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: ; John Wiley and Sons 2002
Availability: Items available for loan: IFM Main Campus Library (3)Call number: 658.83 AAK, ...

3.
Managing Brand Equity:Capitalizing on the Value of a Brand Name by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Mzxwell Macmillan, 1991
Availability: Items available for loan: IFM Main Campus Library (4)Call number: 658.827 AAK, ...

4.
Brand Leadership by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: The free press, 2000
Availability: Items available for loan: IFM Main Campus Library (5)Call number: 658.827 AAK, ...

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