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	1.	Marketing Research Essentials by McDaniel, Carl Gates, Roger Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ: John Wiley and Sons, 2006 Availability: Items available for loan: IFM Main Campus Library (3)Call number: 658.83 McD, ... Place hold Add to cart (remove)
	2.	MKTG13: Principles of Marketing by Lamb, Charles Hair, Joe McDaniel, Carl Material type: Text Publication details: Boston: Cengage Learning, 2021 Availability: Items available for loan: IFM Main Campus Library (3)Call number: 658.8 LAM, ... Place hold Add to cart (remove)

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