The New Strategic Brand Management: Advanced Insights and Strategic Thinking
Kapferer, Jean-Noel
The New Strategic Brand Management: Advanced Insights and Strategic Thinking - 5th ed. - London Kogan Page 2012 - xviii, 492p.: ill.; 23cm.
Includes Bibliographical References and Index
9.78075E+12
Brand Name Products Management
658.83 43
The New Strategic Brand Management: Advanced Insights and Strategic Thinking - 5th ed. - London Kogan Page 2012 - xviii, 492p.: ill.; 23cm.
Includes Bibliographical References and Index
9.78075E+12
Brand Name Products Management
658.83 43