IFM Opac

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (Record no. 11766)

MARC details
000 -LEADER
fixed length control field 00622nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220817141707.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9.78075E+12
040 ## - CATALOGING SOURCE
Transcribing agency IFM Library
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 43
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, Jean-Noel
9 (RLIN) 8132
245 #4 - TITLE STATEMENT
Title The New Strategic Brand Management: Advanced Insights and Strategic Thinking
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 492p.:
Other physical details ill.; 23cm.
500 ## - GENERAL NOTE
General note Includes Bibliographical References and Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Name Products Management
9 (RLIN) 6754
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction IFM Main Campus Library IFM Main Campus Library General Collection 08/17/2022 Purchased 658.83 43 KAP 0000028298 11/03/2015 02/19/2022 Books
    Dewey Decimal Classification     Non-fiction IFM Main Campus Library IFM Main Campus Library General Collection 08/17/2022 Purchase 658.83 43 KAP 0000028300 08/09/2016 02/19/2022 Books
    Dewey Decimal Classification     Non-fiction IFM Main Campus Library IFM Main Campus Library General Collection 08/17/2022 Purchase 658.83 43 KAP 0000028297 08/09/2016 02/19/2022 Books
    Dewey Decimal Classification     Non-fiction IFM Main Campus Library IFM Main Campus Library General Collection 08/17/2022 Purchase 658.83 43 KAP 0000028299 08/09/2016 02/19/2022 Books
    Dewey Decimal Classification     Non-fiction IFM Main Campus Library IFM Main Campus Library General Collection 08/17/2022 Purchase 658.83 43 KAP 0000028296 08/09/2016 02/19/2022 Books