Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Keller, Kevin Lane,
Strategic Brand Management: Building, Measuring, and Managing Brand Equity - 3rd ed. - Delhi Pearson 2011 - xxiii, 695p.: ill.; 26cm.
Includes Index
81 317 5689 8
Brand management
658.827
Strategic Brand Management: Building, Measuring, and Managing Brand Equity - 3rd ed. - Delhi Pearson 2011 - xxiii, 695p.: ill.; 26cm.
Includes Index
81 317 5689 8
Brand management
658.827