Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Record no. 11968)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00628nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220817140152.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220817b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81 317 5689 8 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IFM Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| 9 (RLIN) | 7996 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management: Building, Measuring, and Managing Brand Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 695p.: |
| Other physical details | ill.; 26cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand management |
| 9 (RLIN) | 6590 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, M.G and Jacob, Isaac |
| 9 (RLIN) | 6789 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | IFM Main Campus Library | IFM Main Campus Library | General Collection | 08/17/2022 | Purchased | 658.827 KEL | 0000028636 | 05/15/2015 | 02/19/2022 | Books | ||||
| Dewey Decimal Classification | Non-fiction | IFM Main Campus Library | IFM Main Campus Library | General Collection | 08/17/2022 | Purchased | 658.827 KEL | 0000028637 | 11/11/2015 | 02/19/2022 | Books | ||||
| Dewey Decimal Classification | Non-fiction | IFM Main Campus Library | IFM Main Campus Library | General Collection | 08/17/2022 | Purchase | 658.827 KEL | 0000028639 | 03/12/2016 | 02/19/2022 | Books | ||||
| Dewey Decimal Classification | Non-fiction | IFM Main Campus Library | IFM Main Campus Library | General Collection | 08/17/2022 | Purchase | 658.827 KEL | 0000028635 | 03/12/2016 | 02/19/2022 | Books | ||||
| Dewey Decimal Classification | Non-fiction | IFM Main Campus Library | IFM Main Campus Library | General Collection | 08/17/2022 | Purchase | 658.827 KEL | 0000028638 | 09/22/2021 | 09/22/2021 | Books |