Managing Brand Equity:Capitalizing on the Value of a Brand Name
Aaker, David A
Managing Brand Equity:Capitalizing on the Value of a Brand Name - New York: Mzxwell Macmillan, 1991 - xiii, 299p.: ill.; 24cm.
Includes Bibliographic References and Index
0 02 900101 3
Brand management
658.827
Managing Brand Equity:Capitalizing on the Value of a Brand Name - New York: Mzxwell Macmillan, 1991 - xiii, 299p.: ill.; 24cm.
Includes Bibliographic References and Index
0 02 900101 3
Brand management
658.827